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How Often Do You Need to Update Your Headshot?

In today’s fast-paced digital age, personal branding and professional image play a crucial role in making a lasting impression. Your headshot, the quintessential representation of yourself, can significantly impact how others perceive you in the business world. But how often should you update this vital visual asset? Embrace Change: As time goes by, our appearance evolves. Hairstyles, fashion, and even facial features may change subtly over the years. An outdated headshot might lead to confusion or lack of recognition. Keeping it Fresh: A good rule of thumb is to update your headshot every two to three years. This frequency ensures

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Imran Abul Kashem is in Westend Photography Reception

Imran Abul Kashem- My journey as a migrant in Australia

I, Imran Abul Kashem, am an award-winning photographer, entrepreneur, author, educator, and CEO of West Plus Media Pty LTD. I came to Australia from Bangladesh in April 2008 as an international student with a dream of pursuing a career in the creative industry. Little did I know that I was about to embark on a journey that would lead me to where I am today. I started Westend Photography, a commercial portrait studio, with the aim of capturing the essence of executives, business owners, and creatives through my lens. Over the years, I’ve grown the studio into a team of

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How to Get the Most Out of Your Personal Branding Photos

Once your personal brand photoshoot is over, it’s all about using your gorgeous new photos to your advantage. If you use them right, you’ll be able to turn those photos into a larger audience, new clients, and more sales. Here are some of the best ways to use your photos to really get your money’s worth:     Website Once you’ve received the digital files from your session, use them to give your website a facelift. They’ll help anyone who visits your site connect with you and feel like they know you a little better. After all, people want to

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How to Bring Your Personality to Your Photoshoot

When it comes to building your personal brand, personality is everything. Your personal brand is all about what makes you uniquely you, from your look to your skills to your interests to your background. Here are a few tools you can use to make sure the real you shines through in your photos!   Choose a color scheme   Strong visuals are so important when establishing your personal brand. Consider the styles and colors you’ve already implemented in your website and logo. Then, choose outfits and locations that will go along with that. Are you a creative, fun-loving graphic designer

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Who Can Benefit From a Personal Branding Session

As Forbes puts it, “Whether you know it or not, you have a personal brand.” In this highly digital, competitive day and age, how you come across to people matters. Building a personal brand is all about controlling the conversation — intentionally crafting a persona that’s true to you and puts you in the very best light. So, here’s who can benefit from a personal brand photoshoot:     Any professional   Having a thoughtful, solidified brand is valuable to any working professional. Your personal brand is what sets you apart from the competition. Having professional yet approachable personal brand

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What to Wear: Choosing the Perfect Outfit

Your outfit will make a huge difference to your photos so choose something that suits your personality and your brand.  There is no need to spend a fortune on clothes either. Make sure your clothes suit your body type and fit well. Simpler is better but feel free to add a pop of colour to add some personality and flair. Keep your skin tone and hair in mind when choosing an outfit as contrasting colours make for some of the best photos. Want to see what you might look like in photos in a certain outfit? Take a few selfies

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5 Ways to Use Props in Your Photos

Props can be used to bring in your brand colours. Cushions or pillows on a couch or different colour files, notebooks or pens are just some examples of how you can incorporate pops of colour. If you’re incorporating any electronics such as your phone or laptop, you could get a cover that matches your brand as a way to feature your brand colours.   Props can be used to help personalize your photos. Incorporate items that help showcase what you do during the day. A funky planning board is a good example.   Props can also be used to create

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How a Personal Branding Session is Different Than a Headshot Session

Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with

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Why is Personal Brand Photography Important?

Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.   It helps you connect with your audience. Brand photography shows potential

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What NOT to Do in Your Personal Brand Photoshoot

A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.   But in order to get all of those amazing benefits, you’ve got to have a totally successful personal brand photoshoot first. You don’t want to risk making any mistakes that undermine the power of your photos! Here’s what to make sure you DON’T do in your personal

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