About Westend photography
About Westend photography
Hi! I’m Imran Abul Kashem, founder of Westend Photography
an award winning, acclaimed Melbourne Photographer.
Based in Werribee City Center, my team and I specialise in Headshots, Personal Branding, Corporate Imagery and Events. We are passionate about people… particularly faces and love nothing more than being able to capture people on film and create impactful images that boost their personal image and their business brand.
We understand the impact a powerful headshot or corporate images can have, and we work with companies and entrepreneurs all across Melbourne providing them with the best possible images they can incorporate into their marketing material.
OUr Story
The Story of Westend Photography
Westend Photography was born in 2013, in the unlikeliest of places—a garage. Founded by award-winning photographer and serial entrepreneur Imran Abul Kashem, the studio began as a small, passion-driven project. Imran’s vision was clear: to revolutionise the way brands and individuals communicate through imagery. Starting with little more than a camera and a dream, Imran transformed his garage into a creative hub where his ideas began to take shape.
Despite its humble beginnings, Westend Photography quickly grew, thanks to Imran’s relentless dedication and unique approach to visual storytelling. The garage that once served as the studio’s home became the launching pad for what would become a major player in the photography industry. Imran’s talent for capturing the essence of a brand through innovative imagery set Westend Photography apart, attracting clients who sought more than just photos—they wanted images that could tell their story.
With 40 years of combined experience behind him and a growing team, Imran moved Westend Photography to the heart of Werribee City Centre. This move marked the studio’s evolution from a garage startup to a professional photography studio with a reputation for excellence. Over the years, Westend Photography has collaborated with over 300 companies and 5,000 individuals, helping them to create strong, lasting brands through the power of photography.
Today, Westend Photography is recognised as a leader in the industry, known for its ability to craft iconic images that resonate in an ever-changing digital landscape. Under Imran’s visionary leadership, the studio continues to push the boundaries of creativity and technology, ensuring that each image not only captures a moment but also amplifies the essence of a brand.
As Westend Photography looks to the future, the journey that began in a garage in 2013 serves as a reminder of the power of passion, innovation, and a relentless pursuit of excellence. Imran and his team remain committed to empowering the next generation of brands and individuals, helping them to tell their stories through the art of photography.
Mission Statement:
At Westend Photography, our mission is to revolutionise the way businesses and individuals experience branding through cutting-edge, high-impact imagery. With 40 years of combined expertise, we are dedicated to delivering innovative photography solutions that empower our clients to build bold, enduring brands in an ever-evolving digital landscape.
Vision Statement:
Our vision is to be the vanguard of photography studios in Werribee and beyond, setting new standards in branding and marketing through futuristic visual storytelling. We aspire to partner with forward-thinking companies and professionals, offering them unmatched photographic excellence that not only captures but amplifies the essence of their brand, creating iconic images that stand the test of time in a dynamic world.
About Imran
Imran Abul Kashem: Serial Entrepreneur, Investor, and Acclaimed Photographer
Imran Abul Kashem is a visionary serial entrepreneur, investor, and a leading figure among multicultural business owners in Wyndham. His impressive journey from a journalist in Bangladesh to an acclaimed photographer and business leader in Australia is a testament to his resilience, innovation, and commitment to community and business development.
Early Career and Transition to Photography
Imran’s career began as a journalist in Bangladesh, where he drew inspiration from the everyday stories and lived experiences of those around him. Journalism was not only a profession but a creative outlet that allowed him to share these narratives. However, upon relocating to Australia in 2008, he encountered significant language barriers that complicated his ability to convey these stories effectively. Feeling that crucial details were being lost in translation, Imran turned to photography, a medium that had long fascinated him.
Determined to overcome these challenges, Imran studied photography at Melbourne Polytechnic, diving into the craft with renewed passion. His journey from a garage-based startup to a professional studio is a remarkable story of growth and success. In 2013, he founded Westend Photography, initially operating from his garage. The studio quickly gained a reputation for excellence, thanks to Imran’s innovative approach to visual storytelling and his dedication to high-quality imagery.
Founding West Plus Media
Imran’s entrepreneurial spirit led him to establish West Plus Media, a multifaceted enterprise that encompasses Westend Photography, Westend Business Hub, Westend Plants, and Bizcon Events. Each arm of West Plus Media reflects his commitment to creativity, business development, and community engagement. Westend Photography, in particular, has become a cornerstone of the business, leveraging over 40 years of combined experience to enhance the personal and business branding of more than 5,000 individuals and 500 companies.
Achievements and Recognition
Imran’s contributions to the business and cultural communities have earned him significant recognition. He has served on the board of the Werribee Business and Tourism Association, showcasing his dedication to local economic and community development. His innovative approach and leadership were acknowledged when he was named a finalist for Business Person of the Year at the Wyndham Business Awards. Additionally, Imran received the ‘Local Hero’ Award from Joanne Ryan, MP, and holds an ambassadorship with Multicultural Arts Victoria, underscoring his role as a key figure in promoting multiculturalism and the arts.
Career Highlights:
Legacy and Future
Imran’s journey reflects a deep-seated passion for both creative expression and business excellence. His work continues to bridge cultural divides and celebrate the richness of human experience through powerful imagery. With a steadfast commitment to innovation and community development, Imran remains open to business collaborations and media appearances, always looking to inspire and contribute to the ever-evolving landscape of photography and entrepreneurship.
Imran Abul Kashem’s story is not just about personal success but also about making a meaningful impact on his community and beyond, demonstrating the transformative power of creativity and perseverance.
Visit Imran’s personal Website- www.imranabulkashem.com.au
Trusted Brands
Brands That Trust Us
Our reputation as a trusted professional photographer in Werribee speaks for what we do. We work with numerous renowned brands by providing the best photography services. Here are some of the brands we proudly work with.
meet our team
Meet Our Photographers
