As Forbes puts it, “Whether you know it or not, you have a personal brand.” In this highly digital, competitive day and age, how you come across to people matters. Building a personal brand is all about controlling the conversation — intentionally crafting a persona that’s true to you and puts you in the very best light. So, here’s who can benefit from a personal brand photoshoot:
Any professional
Having a thoughtful, solidified brand is valuable to any working professional. Your personal brand is what sets you apart from the competition. Having professional yet approachable personal brand photos on your website, social media, and business cards will help other people remember you and get to know you.
Small business owners/freelancers
If you own your own business or are self-employed, having a distinct personal brand is everything. It’ll help potential clients connect with you instantly. After all, people don’t want to work with faceless companies — they want to work with friendly, trustworthy, real people.
Influencers/bloggers
A personal branding photoshoot is a great way to build a bank of like-worthy new content for your social media feed, blog, or email newsletters. It’ll also help you connect with your audience on a more personal level.
