Business headshots and personal branding packages… What is the difference between the two?
This is a common question that we are asked regularly, and while it can appear on the surface that they are one and the same, there are some distinct differences that separate the two.
Read on to find out what the key differences are to both business headshots and personal branding sessions to determine which is the right solution for you.
Business Headshots Photoshoots
The main difference between business headshots and personal branding photography is the time and result. Headshot photo shoots are generally more straightforward and a lot quicker than a personal branding session or even a portrait photo shoot.
With headshots you will only need one backdrop or location and only the top half of yourself will be captured. So generally, only one good shirt or blouse is required.
With a business headshot package, you will often end up with a smaller amount of images. One or two main shots that represent you as unique and as natural as possible.
Business headshots are great for business owners who need one good image to use as their profile picture on Social Media Channels or on their about page on their website. They are also great for company or corporate profiles and for use on company team pages or in prospectuses that are presented to clients.
One impactful headshot can often be enough to help clients or customers put a face to a name. They convey the first glimpse of the person in the shot and can give the viewer a hint as to the person’s personality.
So, generally speaking, business headshots are more of a targeted and straightforward photoshoot for people who are looking for one or two impactful images to use within a business or corporate setting.
Personal Branding Sessions
Personal branding sessions, on the other hand, are an extension to business headshots that take more time and result in a wider range of images.
Personal branding sessions can take up to four hours to complete, compared to headshots that can be completed in less than an hour. You may also find that personal branding sessions are carried out in multiple locations and/or using different backdrops.
Don’t forget to bring several outfits to your personal branding session as you’ll likely change a few times during the process.
Personal branding images are designed for business owners and entrepreneurs to use within all their marketing both online and offline. Unlike business headshots, the images you gain through a personal branding session show both yourself as a stand-alone entity but they also encompass your business persona and your overall brand message.
This means, your personal branding images may include you wearing your brand colours or capture you carrying out work that represents you and/or your business.
Personal branding images are designed to be used individually… as your profile picture for example, as well as together as part of a broader collection.
What is the Right Package for You?
If you are still not sure whether you need business headshots or if a personal branding session would be more suitable for you, then it comes down to asking yourself one simple question… What will I be using the images for?
If you only need one great image of yourself that shows who you are as an individual, then a headshot will do the trick. On the other hand, if you want to show more of who you are as a brand, and need more than one image that can be mixed and matched throughout your marketing, then a personal branding shoot will better meet your requirements.
If in doubt, we are more than happy to talk to you about your specific requirements and help guide you towards the best choice for you.
Give our studio a call and we can talk through your options.
