Blog

Props can be used to bring in your brand colours. Cushions or pillows on a couch or different colour files, notebooks or pens are just some examples of how you can incorporate pops of colour. If you’re incorporating any electronics such as your phone or laptop, you could get a cover that matches your brand as a way to feature your brand colours.   Props can be used to help personalize your photos. Incorporate items that help showcase what you do during the day. A funky planning board is a good example.   Props can also be used to create

Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot/portrait session in several ways. With headshots, the focus is simply you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually, but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with

Personal branding goes so far beyond your website design, the fonts you choose, and your logo. It’s all about the story you want to communicate to the public. It’s about what you have to offer to your clients — the skills, qualities, and experience you have that set you apart from the rest. So many different elements go into building your personal brand, but the photos you use to tell your story are especially powerful. Here’s why personal brand photography is so important for you and your business.   It helps you connect with your audience. Brand photography shows potential

A professional personal brand photoshoot is one of the smartest investments any entrepreneur, influencer, or small business owner can make. Great personal branding photos cement your personal brand the way nothing else can. They communicate your intent, attract your ideal audience, and help you visually portray your best self to the world.   But in order to get all of those amazing benefits, you’ve got to have a totally successful personal brand photoshoot first. You don’t want to risk making any mistakes that undermine the power of your photos! Here’s what to make sure you DON’T do in your personal

Good personal brand photos can transform your entire business. They have the power to make your intended audience connect with you on a deeper level, trust your expertise, and want to support you with their business. So how can you make sure the photos you get from your personal brand photoshoot are the best they can possibly be? What exactly is it that makes a personal brand photo great? Overall, it comes down to three things.   Great personal brand photos are branded. Great personal brand photos are completely branding, from composition to colour schemes to wardrobe choices. They capture

If you’re an entrepreneur who’s just starting out, chances are you sometimes feel overwhelmed with all of the costs that go into starting a business and promoting your personal brand. It can be really challenging to distinguish a smart investment that’ll lead to more money down the road from an investment that’s just a waste of your already limited funds. But certain investments can make all the difference!   We’ve narrowed it down to just three core investments every entrepreneur can (and should!) make in their personal brand. 1. Website In today’s world, your website is essentially your storefront. It’s

Nowadays, it’s more important than ever to totally own who you are. In a world that’s increasingly digital, your personal brand is what tells people who you are, what you do, and what makes you worth caring about. Here’s a step-by-step checklist to create your personal brand and help people discover the real you.   Choose Your Name As you’re building your personal brand from the ground up, decide how you’d like to be known. Will you go by your first name? Your full name? Your childhood nick name? Something that’s more descriptive of what you do, like The Baking

Great personal brand photos are so much more than good-looking headshots. They tell the entire story of you and your brand through images. They capture your personality and help bring your entire personal brand together. They help your clients and customers know who you are, what you can offer, and why they should hire you — all with just a glance. How can you make sure your personal brand photos tell a powerful story? Here are a few key things you’ll need to do: Know your story It’s really tricky to tell a story you don’t already know by heart.

Nowadays, having an intentional personal brand is more important than ever. But does that mean that everyone needs to work hard at building their personal brand? How do you know if scheduling a personal brand photoshoot is right for you and your business? Here are a few questions to help you find out. Who are you? Are you a small business owner? An aspiring entrepreneur? A remote freelancer? A young professional seeking employment? If so, a personal brand photoshoot is a great step to help you craft your personal brand and make yourself more marketable. Do you have a personal

You’ve probably heard of wedding photography, family portrait photography, and portrait photography. But what exactly is personal brand photography? How is personal brand photography different from just getting a new set of headshots? What is it that makes a personal brand photoshoot so unique? We’ll answer all of your questions here.   What’s the Purpose of a Personal Brand Photoshoot? Personal brand photography communicates who you are to your audience. It portrays your own unique personality, position, and look. It goes beyond headshots or even personal portraits to tell a story about who you are, what you do, and what